Nicole van Baardwijk

Nicole van Baardwijk

Co- founder & Managing Director


Nicole obtained a Master in Business Administration from the Erasmus University in Rotterdam and Berkeley in California, where she started her research into resilient organizations together with Patrick Reinmoeller. In her career in business (ING) and in her broad network, she discovered that much of the mental capital of organizations remains unused. That is why Nicole founded WOOSH5 with the aim of making the invisible thinking processes visible. An important step to achieve more self-management, effectiveness in thinking and resilience within organizations.

Role at WOOSH5

As CEO Nicole is responsible for concept development, branding, research, marketing and strategy.

Resilient moment